This week, I had the opportunity to start coming into the office regularly, as my personal circumstances enabled me to get to the School of Education regularly. I've really enjoyed the opportunity to see the staff in person, as I don't get to interact with everybody in a meaningful capacity very often. It's also been very beneficial for my mental health and productivity, as I currently live alone. Working from home is convenient, but as I've discovered this summer, it's taken a toll on my mental health, as I don't often get face-to-face interaction and I don't have my family or friends here in Williamsburg to support me. It's really been a great opportunity to improve my interpersonal communication skills and to just see some smiling faces around the office. This week, I continued to work on the handbook, and also worked on reformatting sponsor logos in Photoshop to make them suitable for posts on social media. I also showed my supervisor how to post to our social media platforms and wrote very detailed tutorials about how to do this in the handbook.
I began the week with a check-in meeting with my supervisor, and then worked with my supervisor and our director to draft a series of thank-you posts for our Reading Between the Wines event sponsors. I also scheduled a meeting with one of our tutors, who authors and publishes our monthly tutor newsletter, to see if there's anything we can pull for future social media posts. I reported the information to my supervisor, and spent the rest of the week working on the handbook and preparing for our upcoming campaign.
This week, my supervisor and I continued to revise our annual social media schedule and our social media handbook. I also drafted a few more "fun" posts for our social media pages that weren't related to our programs. I then took a look at how these posts were doing and analyzed the trends to come up with some insights as to why some succeeded better than others. I plan to add these insights to the handbook.
After returning from vacation, I started the week with a catch-up meeting with my supervisor, and then dived back into my work on our social media handbook. My supervisor and I also began to strategize to come up with more creative posts to grab more eyes on social media, so we have begun searching for stories and events in the local community to post about. With feedback from my supervisor, I drafted a couple of these posts.
This week, after meeting with my supervisor for our weekly check-in, I took on a development task by coming up with a strategy to incorporate information about our Amazon Smile page into our posts. Then, in coordination with our director, my supervisor and I continued to set up the upcoming social media campaign to thank our sponsors on social media. Additionally, I took the opportunity to improve my media and production skills by going into the office and becoming familiar with our camera. I studied the manual and tutorials online to learn how to shoot portrait photos and interviews. I wasn't as successful as I hoped I'd be on my own, but I reached out to a peer of mine who had more expertise, and she was able to walk me through the process. I also took time this week to work on our social media handbook.
This week, I took the opportunity to work "offline" on our Social Media Handbook. I added new sections and revised the existing material, including items that detailed our values, policy, and other general guidelines. To do this, I had to conduct more research on nonprofits and social media, and how to leverage social media platforms to reach out to future donors, learners, tutors, and more. I also took on the task of drafting a yearly schedule for our social media posts. To work around an issue in Excel, I incorporated some back-end code that I sourced online, building on skills I developed in computer sciences courses. It worked successfully, and I prepared the document to present to my supervisor the following week.
During the third week of my internship at Literacy for Life, I first met with my supervisor for our weekly catch-up meeting. We also met with Brandyn, another social media lead, and brainstormed to come up with more ideas to boost our engagement and support our annual fundraising event, Reading Between the Wines. We came up with the idea to create a Reading Between the Wines Facebook page, which we then created and linked to LFL's social media platforms. I then coordinated with Mary L to support the monthly newsletter and sat it on a meeting with my supervisor and our director to discuss sponsorship packages and the potential to coordinate with our sponsors' social media contacts over the course of our RBTW campaign. I also took on the task of making our RBTW flyer into a more suitable format for social media. We also began to set up our primary first social media campaign for RBTW, which was thanking our sponsors on social media.
This week I took the opportunity to hone my skills in communication, note-taking, and digital skills by sitting in on meetings, providing post-meeting notes, and working with Microsoft Publisher to reformat our flyer for social media. Overall, it was another very valuable week in networking and technical skills.
During my second week of my internship, I began to dive into my research about constructing Literacy for Life's Social Media Handbook. Using nonprofit technology management guides recommended to me by my supervisor, I began to construct an outline of our Handbook. My supervisor and I reviewed it on Tuesday, after which he made recommendations for its continued development. I sat in on another class taught by Mary O, a beginners English course, which was incredibly inspiring. I was awed by the level of engagement and the comfortable atmosphere of the class. After our Friday meeting with Kelly, Bob made some recommendations to me about how to take efficient meeting notes, and I've since made it a practice to keep notes and share them with attendants after each meeting. We also discussed beginning training on photography and video skills with Jason to make additional content for our social media pages. I attended our weekly staff meeting on Wednesday, and on Friday, Bob, Brandyn, and I met again to brainstorm. Brandyn came up with the brilliant idea of creating a separate Facebook page for LFL's annual fundraising event, Reading Between the Wines. We plan to add new guidelines for this page to the Handbook. Overall, it was a very productive week, and I feel more excited than ever to take on these new projects to further bolster our development and outreach.
During my first week of the internship, I had the opportunity to tour Literacy for Life's office space with Fiona, and met several of LFL's staff members and get an introduction to LFL's mission and services from Jason. I also met with my supervisor Bob, and spoke with Brandyn, who has been handling LFL's social media outreach for the past year. I started to craft an outline for the Social Media Handbook, my main task over the course of the internship. I also sat in on an advanced literacy class taught by Ellen, and attended the weekly staff meeting over Zoom, where I met a majority of the staff. At the end of the week, on June 4th, I was invited to the Celebration of Lifelong Learning, hosted at Masala Craft. I took several pictures and videos for Mary, which were used on LFL's social media pages shortly thereafter. I even made a friend, a learner attending Thomas Nelson Community College, who happened to be the same year and is majoring in the same department as I am. I also engaged in a meeting with Kelly Holdcraft, a senior director of the Alumni Association, with Bob and Brandyn, to assess potential engagement avenues with W&M alumni. She recommended several social media pages for me to look into to boost traffic. I felt absolutely welcomed and inspired by everyone I met, especially the tutors who have made a dedicated effort to keep services up and running during the COVID-19 pandemic.